Industry-Specific SEO Strategies That Convert
Cookie-cutter SEO doesn't work. Every industry has unique search behavior, competition dynamics, and compliance requirements. We build custom strategies for each niche — backed by real Western New York case studies.
Healthcare & Dental SEO
Target Keywords
Industry Challenges
HIPAA compliance, patient trust, high CPC competition ($15-$50/click on Google Ads), managing multiple practitioner profiles.
Our Strategy
We build HIPAA-compliant content silos around conditions and treatments, optimize each practitioner's Google Business Profile separately, and implement Patient Review Generation systems that comply with healthcare advertising regulations.
Law Firm SEO
Target Keywords
Industry Challenges
Most competitive local SEO niche ($100+/click PPC), strict Bar Association advertising rules, high-stakes E-E-A-T requirements.
Our Strategy
We implement Attorney-Entity SEO with individual lawyer profiles linked to case results, Bar Association membership proof, and practice area pillar pages that dominate informational and transactional queries.
Home Services SEO
Target Keywords
Industry Challenges
Emergency vs. planned searches, seasonal demand fluctuations, service area management across multiple zip codes.
Our Strategy
We build Service+Location landing pages for every service/zip code combination, implement Emergency Service schema for 24/7 availability signals, and use Google Guaranteed badge integration.
Restaurant & Food Service SEO
Target Keywords
Industry Challenges
Menu optimization for search, managing delivery platform profiles, seasonal menu changes, event-based traffic spikes.
Our Strategy
We optimize your Google Business Profile with menu items as products, implement Restaurant schema with delivery/reservation integrations, and build local food blog content that attracts organic links.
Automotive SEO
Target Keywords
Industry Challenges
Multiple service categories, vehicle make/model keyword complexity, managing reviews across DealerRater and Google.
Our Strategy
We create Make+Model+Service landing pages, implement AutoDealer/AutoRepair schema, and build review funnels across automotive-specific platforms.
Beauty & Wellness SEO
Target Keywords
Industry Challenges
High visual content requirements, appointment booking integration, managing stylists' individual profiles.
Our Strategy
We optimize for 'near me' + service type queries, implement HealthAndBeautyBusiness schema, and create before/after gallery pages that rank in Google Images.
Real Estate SEO
Target Keywords
Industry Challenges
Competing with Zillow/Realtor.com, hyperlocal neighborhood content, managing agent profiles vs. brokerage pages.
Our Strategy
We build Neighborhood Guide mega-pages that outrank national portals for long-tail local queries, implement RealEstateAgent and Residence schema, and create market report content that establishes authority.
Professional Services SEO
Target Keywords
Industry Challenges
Trust-heavy decision process, long sales cycles, differentiation from competitors with similar services.
Our Strategy
We implement thought leadership content strategies, create service comparison pages, and build E-E-A-T authority through credentials, certifications, and case study content.
Construction & Contractors SEO
Target Keywords
Industry Challenges
Project-based business model, seasonal fluctuations, permit/licensing requirements varying by municipality.
Our Strategy
We build project portfolio pages with before/after photos optimized for Google Images, create permit-guide content for each WNY municipality, and target commercial vs. residential independently.
Fitness & Gym SEO
Target Keywords
Industry Challenges
Membership vs. drop-in model, class schedule optimization, competing with large franchise gyms.
Our Strategy
We optimize class schedules for structured data, create trainer profile pages, and build community event content that drives local backlinks.
Education & Tutoring SEO
Target Keywords
Industry Challenges
Seasonal enrollment patterns, parent vs. student targeting, competing with online learning platforms.
Our Strategy
We create course-specific landing pages with EducationalOrganization schema, target parent-intent keywords during enrollment seasons, and build referral content partnerships with local schools.
Logistics & Moving SEO
Target Keywords
Industry Challenges
One-time service model (movers), quote-comparison shopping behavior, service area radius management.
Our Strategy
We target 'from X to Y' moving queries, implement MovingCompany schema, and create cost calculator content that captures top-of-funnel traffic.
Frequently Asked Questions
Do you specialize in only one industry?
No. Our team has deep expertise across 14+ industries in Western New York. Each strategist is assigned based on their industry knowledge, ensuring you get a specialist — not a generalist.
Why does industry-specific SEO matter?
Every industry has unique search patterns, competition levels, seasonal trends, and compliance requirements. A dental SEO strategy is fundamentally different from an auto repair strategy. We customize everything.
Can you show results for my specific industry?
Yes. Each industry section above includes real metrics from actual WNY clients. During your free audit call, we'll show you competitor data specific to your niche and zip code.
What if my industry isn't listed?
We serve every local business in WNY. If your niche isn't listed above, contact us for a custom strategy consultation. We've worked with pet services, cleaning companies, event planners, and many more.